Incredible Results for an Innovative Brand in Infant & Child Nutrition
Founded in 2004 by Tasmanian mother, Dooley Crighton-Bellamy, Bellamy’s Organic is an organic baby formula and baby food manufacturer that strives to provide children everywhere with a simple and nutritious start to life.
The Perfect Formula for Bellamy's Organic
Bellamy’s Organic have an overarching marketing plan that expands their brand across Australia, New Zealand, Singapore, Malaysia, Vietnam and Hong Kong. Ensuring that they found the right digital marketing agency to compliment their international placement was imperative.
TheHypeSociety was the perfect partner for this innovative, thriving business – supplying them with a team that’s available to assist in executing their larger goals and continue to drive awareness to the Bellamy’s Organic brand and the importance of early-life nutrition.
Campaign Goals
Awareness
TheHypeSociety’s awareness campaign resulted in a significant surge in brand visibility, reaching a broader audience and establishing Bellamy’s Organic as a top-of-mind choice for organic baby food.
Drive sales
The data-driven sales initiatives implemented by TheHypeSociety contributed to a measurable uptick in sales. Targeted advertising and personalised content resonated with the audience, translating into increased conversions.
Don’t Take Our Word for it…
“Brent and TheHypeSociety team are a pleasure to work with. Very knowledgeable, responsive and results orientated. Looking forward to optimizing our digital presence together!”
Jamine Tai: Brand & Communications Manager
Campaign Results
161%
INCREASE IN
GOOGLE RANKINGS
149%
INCREASE IN AVERAGE
SOCIAL MEDIA CLICKS
184%
INCREASE IN CLICK
THROUGH RATE
26%
INCREASE IN PPC
CONVERSION RATE
33%
INCREASE IN PAID SOCIAL
CLICK THROUGH RATE
20%
INCREASE IN
NEW WEBSITE USERS
161%
INCREASE IN
GOOGLE RANKINGS
149%
INCREASE IN AVERAGE
SOCIAL MEDIA CLICKS
184%
INCREASE IN CLICK
THROUGH RATE
26%
INCREASE IN PPC
CONVERSION RATE
33%
INCREASE IN PAID SOCIAL
CLICK THROUGH RATE
20%
INCREASE IN
NEW WEBSITE USERS
Giving Bellamy's Organic a Healthy Boost
TheHypeSociety began creating an international digital marketing strategy that would boost Bellamy’s Organic across multiple online platforms and help to drive acquisition,
e-commerce sales, new commercial partnerships and child nutrition awareness.
Through a combination of Google Ads, Paid Social Media, eMail Marketing and SEO, the Society is able to bring Bellamy’s Organic to the front of the child nutrition industry.
Bellamy’s Organic has continued to go from strength to strength since partnering with TheHypeSociety – each month has been stronger than the last and the number of online orders continue to grow. Year-on-year, the average order value in online purchases has increased by 27%, whilst month-on-month performance has shown us that combining organic and paid methods is a winning strategy for a fast-growing, innovative company.
