HYPING Up Car Sales Solutions for Victorian Customers
When it comes to selling your car, it can be a rough ride to getting the money you deserve for your vehicle. With over 20 years of experience in the automotive industry, Melbourne-based Choice Automart proposes a solution for anybody selling their car, promising to match or beat any written valuation, instant quotes, free pick-up, and so much more through an easy 5-step process. Within the space of one year, Choice Automart have already helped over 300 people get a better deal on their vehicle.
A New Route in Choice Automart's Digital Strategy
Choice Automart knew that they were an innovative problem solving service, but they weren’t sure how to go about extending their brand awareness and driving leads into their business. You know the old saying “like breeds like”… well we partnered problem solvers with problem solvers and TheHypeSociety dove straight into a tailored social media strategy to provide Choice Automart with the leads and brand awareness they were looking for.
“We have seen a huge increase in the volume of inbound leads through our social media channels. We have been inundated with quality opportunities for car sellers.
We couldn’t be happier with TheHypeSociety.”
Campaign Goals
Awareness
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Drive sales
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Sentiment
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Campaign Results
120
AVERAGE LEADS
PER MONTH
$7.43
COST PER LEAD
$0.72c
COST PER CLICK
22%
DECREASE IN
MEDIA SPEND
204%
INCREASE IN
CLICK THROUGH RATE
130,000
AVERAGE IMPRESSIONS
PER MONTH
120
AVERAGE LEADS
PER MONTH
$7.43
COST PER LEAD
$0.72c
COST PER CLICK
22%
DECREASE IN
MEDIA SPEND
204%
INCREASE IN
CLICK THROUGH RATE
130,000
AVERAGE IMPRESSIONS
PER MONTH
Driving Success
The team at TheHypeSociety knew what needed to be done in order to achieve the best possible results in Choice Automart’s campaigns. We built a custom landing page to accommodate traffic campaigns and utilised Meta’s in-platform lead forms and messenger CTA to collect leads for the business. Through a mixture of native platform lead collection types and the landing page, our team is able to optimise campaigns towards the lead collection type that audiences prefer.
After only a few weeks, the results rolling in for Choice Automart were something to gawk at!
Month on month we saw an average of 100 leads, consistent decrease in the cost per lead, decreases in cost per click, and an increase in click through rates and impressions.
